100 days to the election - Trump v. Biden: The last 30 days on Facebook
tristanhotham.substack.com
It is 100 days to the US 2020 Elections. Over the next few months millions of dollars will be spent on the parties' digital campaigns. Much of this will go on Facebook, especially on targeted advertising. However, although advertising is key to a campaign in the modern era, targeted advertising is inherently not as powerful as viral socially located organic communications. Adverts cannot replicate the nature of peer-to-peer communications, and this may be why evidence of impact is so scant (although this is also arguably due to data access).
100 days to the election - Trump v. Biden: The last 30 days on Facebook
100 days to the election - Trump v. Biden…
100 days to the election - Trump v. Biden: The last 30 days on Facebook
It is 100 days to the US 2020 Elections. Over the next few months millions of dollars will be spent on the parties' digital campaigns. Much of this will go on Facebook, especially on targeted advertising. However, although advertising is key to a campaign in the modern era, targeted advertising is inherently not as powerful as viral socially located organic communications. Adverts cannot replicate the nature of peer-to-peer communications, and this may be why evidence of impact is so scant (although this is also arguably due to data access).