Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
tristanhotham.substack.com
On the 29th October 2019, Parliament voted for a general election to take place on December 12th, the first December election since 1923. A near century of history existed between these two dates, with this not the only century wide shift to occur, as on election night we saw Labour’s share of seats in Parliament fall to the lowest level since 1935 and the largest Conservative majority since 1987. The results of the election shocked many pundits and commentators as polling was correct and Twitter wrong. Labour had fallen back, red wall smashed, Corbynmania absent. The Liberal Democrats had failed to make an impact piling up worthless votes in remain seats while losing their leader. All the while the Conservatives remained steady boosted by The Brexit Party standing down and hurting Labour. Given the grand scale of the shifts, the tides of history appear to turn on a wide axis, with the pressure of Brexit exploding into the equation. The key to this election appears to have been Brexit, and as such asks us to question whether this was a Brexit election from the Facebook adverts the parties were sending?
Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
Was 2019 a Brexit election? The use (and…
Was 2019 a Brexit election? The use (and avoidance) of Brexit in the parties’ Facebook advertisements
On the 29th October 2019, Parliament voted for a general election to take place on December 12th, the first December election since 1923. A near century of history existed between these two dates, with this not the only century wide shift to occur, as on election night we saw Labour’s share of seats in Parliament fall to the lowest level since 1935 and the largest Conservative majority since 1987. The results of the election shocked many pundits and commentators as polling was correct and Twitter wrong. Labour had fallen back, red wall smashed, Corbynmania absent. The Liberal Democrats had failed to make an impact piling up worthless votes in remain seats while losing their leader. All the while the Conservatives remained steady boosted by The Brexit Party standing down and hurting Labour. Given the grand scale of the shifts, the tides of history appear to turn on a wide axis, with the pressure of Brexit exploding into the equation. The key to this election appears to have been Brexit, and as such asks us to question whether this was a Brexit election from the Facebook adverts the parties were sending?